Introduction

Welcome to “Leadership Odyssey: Crafting Your Legend in London,” a transformative 5-day walking journey designed to explore leadership through the lens of The Hero’s Journey and the 12 archetypes. Inspired by the stories of creative professionals past and present, this experience invites you to reflect on your own leadership story while walking through the iconic streets of London.

This journey is more than just a tour; it’s an opportunity to uncover your leadership potential, guided by the timeless narrative structure of the Hero’s Journey. Along the way, you’ll encounter the lives of legendary figures, engage in self-reflection, and discover how to become the storyteller of your own life.

Day-by-Day Itinerary

Day 1: The Call to Adventure

• Theme: Discovering Your Archetype
• Key Activity: Take the What Story Are You Living? test.
• Stops:
  • The British Library: Reflect on the power of storytelling inspired by manuscripts from Shakespeare and Dickens.
  • King’s Cross Station: Symbolizing the threshold, where Harry Potter began his journey.
• Reflection Questions:
  • What story am I currently living?
  • What archetypes resonate with my leadership style?

Day 2: Crossing the Threshold

• Theme: Embracing Change
• Key Activity: Explore the Hero’s Journey stages and identify where you are in your leadership story.
• Stops:
  • The Globe Theatre: Learn from Shakespeare’s creative genius and his ability to lead through storytelling.
  • Southbank: Reflect on moments when you stepped out of your comfort zone.
• Reflection Questions:
  • When have I crossed significant thresholds in my life?
  • How do I handle uncertainty and risk?

Day 3: Trials and Allies

• Theme: Overcoming Challenges
• Key Activity: Explore famous leaders’ trials and their strategies for success.
• Stops:
  • Churchill War Rooms: Dive into Winston Churchill’s resilience during WWII.
  • St. Paul’s Cathedral: Reflect on moments of personal or professional trial.
• Reflection Questions:
  • Who are my allies in leadership?
  • What challenges have shaped me into who I am today?

Day 4: The Transformation

• Theme: Becoming the Hero
• Key Activity: Identify your transformational moments and leadership breakthroughs.
• Stops:
  • Tate Modern: Explore how artists like Picasso transformed their challenges into creative revolutions.
  • Tower Bridge: A symbol of connection—reflect on how you bridge gaps as a leader.
• Reflection Questions:
  • How have I transformed through my challenges?
  • What is my unique gift as a leader?

Day 5: The Return with Elixir

• Theme: Sharing Your Story
• Key Activity: Craft your leadership narrative using Peter de Kuster’s Hero’s Journey questionnaire.
• Stops:
  • Hyde Park: Reflect on your journey amidst nature.
  • Buckingham Palace: Consider how public figures inspire others through their stories.
• Reflection Questions:
  • What is the “elixir” I bring back to my community or organization?
  • How can I inspire others with my story?

Timeline Overview

Day	Theme	Key Stops	Key Activities
1	The Call to Adventure	British Library, King’s Cross	Take Pearson’s test, explore archetypes
2	Crossing the Threshold	Globe Theatre, Southbank	Identify thresholds in your journey
3	Trials and Allies	Churchill War Rooms, St. Paul’s Cathedral	Reflect on challenges and allies
4	The Transformation	Tate Modern, Tower Bridge	Recognize transformational moments
5	The Return with Elixir	Hyde Park, Buckingham Palace	Craft your leadership narrative

Conclusion

Your Leadership Odyssey doesn’t end here—it continues as you take control of your narrative. By reflecting on your archetypes, trials, and transformations, you’ve begun crafting a legend that only you can tell. Remember, as Peter de Kuster says, “You are the storyteller of your own life.”

Follow-Up Questions for Leaders:

1. How will you use your story to inspire others?
2. What steps can you take to align your actions with your personal narrative?
3. How can you continue exploring new archetypes in your leadership journey?

Embrace this journey as a lifelong process—because legends aren’t born; they’re created.

Tour Details:

• Duration: 5 days
• Start Time: 09:30 AM
• End Time: 10:00 PM
• Cost: € 3.450 per person excluding VAT per person and excluding hotel accomodation

You can book this tour by sending Peter an email with details at peter@wearesomeone.nl

Your Tour Guide

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.

Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.