What is Your Brand Story? Your brand story—how it resonates in the public heart and mind—is your most valuable competitive advantage. Yet few professionals master brand storytelling, its management, or strategic use. Created by Peter de Kuster, this groundbreaking What is Your Story? seminar reveals the compelling answer using archetypes from movies, literature, art, life, and powerhouse…
Tag: storytelling
29 June The Hero’s Journey in London: Storyteller in One Day
The life and work of master storyteller Tolkien will be an important source of inspiration during the day. Storyteller in One Day Your story about yourself and your creative business―how it resonates in the public heart and mind―is your most valuable competitive advantage. Yet, few creative professionals really know how brand meaning works, how to…
30 June Telling the Financial Story
Whey are some financial advisors thriving in an age while others are struggling to survive? Why do some seem to never get over the hump of building a bigger book of business? Why do some advisors struggle to keep up with all the referrals they get when others have to claw and dig just to…
Online Hero’s Journey: Stories for Innovation
Stories for Innovation is at the heart of what Peter de Kuster is known for—human-centered storytelling. This seminar, an in-depth focus on the first phase of business storytelling, will ground you in the needs of the people you’re creating for. In this course, you’ll develop empathy for your customers and surface insights for creating products and…
Online Hero Journey: Storytelling for Impact
Online Hero’s Journey : Storytelling for Impact Whether you need someone to support your organization, get behind your idea, or get excited about following your lead, refining your storytelling skills can help. In this online course, you’ll learn in the footsteps of great storytellers about how to shape your idea into a story. You’ll create…