Stories for Innovation is at the heart of what Peter de Kuster is known for—human-centered storytelling. This seminar, an in-depth focus on the first phase of business storytelling, will ground you in the needs of the people you’re creating for. In this course, you’ll develop empathy for your customers and surface insights for creating products and…
Tag: writing
Online Hero Journey: Storytelling for Impact
Online Hero’s Journey : Storytelling for Impact Whether you need someone to support your organization, get behind your idea, or get excited about following your lead, refining your storytelling skills can help. In this online course, you’ll learn in the footsteps of great storytellers about how to shape your idea into a story. You’ll create…
11 March A Leadership’s Odyssey Through Bowie’s London
“Ziggy’s Path: A Leadership Odyssey Through Bowie’s London” IntroductionDavid Bowie’s life was a masterclass in self-reinvention, creative vision, and narrative-driven leadership. By walking his London, we explore how he transformed from suburban dreamer into a global icon through deliberate storytelling and myth-making. For leaders, Bowie’s journey reveals how to harness the Hero’s Journey framework—embracing uncertainty, crafting personas,…
12 March A Leadership Pilgrimage in Charles Handy’s London
“From Shell to Soul: A 5-Day Leadership Pilgrimage Through Charles Handy’s London” Introduction Charles Handy’s journey—from a disillusioned oil executive to a philosopher of organizational humanity—reveals how curiosity, ethical courage, and reinvention can redefine leadership. This tour traces his Hero’s Journey across London, blending Jungian archetypes with stops at the classrooms, castles, and corporate halls where he…
23 March Leadership Journey in Terence Conran’s London
“From Basement Workshops to Design Empire: A 5-Day Leadership Journey Through Terence Conran’s London” Introduction Sir Terence Conran’s rise—from a post-war art student to a global design visionary—reveals how curiosity, resilience, and democratized creativity can redefine industries. This tour traces his Hero’s Journey across London, blending Jungian archetypes with stops at his pioneering studios, restaurants, and the…
31 March A Leadership Pilgrimage Through Dickens’ London
Introduction Charles Dickens transformed personal adversity into timeless storytelling mastery, crafting narratives that reshaped Victorian society. For creative leaders, his journey offers a blueprint: how to harness struggle as fuel for reinvention. This walking tour merges Dickens’ physical London with The Hero’s Journey story model using archetypes to dissect leadership resilience. You’ll walk where Dickens walked,…
06 May Leadership Odyssey: Crafting Your Legend in London
Introduction Welcome to “Leadership Odyssey: Crafting Your Legend in London,” a transformative 5-day walking journey designed to explore leadership through the lens of The Hero’s Journey and the 12 archetypes. Inspired by the stories of creative professionals past and present, this experience invites you to reflect on your own leadership story while walking through the iconic…
The Hero's Journey in London 