08 January The Hero’s Journey in London: The Power of Your Story

In The Hero’s Journey in London we examine the way we tell stories about ourselves to ourselves — and, most important, the way we can change those stories to transform our business and personal lives. Your story is your life. As human beings, we continually tell ourselves stories — of success or failure; of power…

23 January The Hero’s Journey: What is Your Brand Story?

Your brand story ― how it resonates in the public heart and mind―is your most valuable competitive advantage. Yet, few professionals really know how brand storytelling works, how to manage it, and how to use brand storytelling strategically. Created by Peter de Kuster this groundbreaking What is Your Story? seminar provides the illusive and compelling…

The Heroic Legacy: Your Story as a Bestselling Book

Introduction: Imagine your creative journey immortalized in a captivating book that not only shares your unique story but also becomes a powerful tool to attract clients, inspire peers, and build your legacy. With “The Heroic Legacy,” Peter de Kuster – founder of the Heroine’s Journey and the Hero’s Journey project transforms your experiences, struggles, and triumphs…

Online Hero’s Journey: Stories for Innovation

Stories for Innovation is at the heart of what Peter de Kuster is known for—human-centered storytelling. This seminar, an in-depth focus on the first phase of business storytelling, will ground you in the needs of the people you’re creating for. In this course, you’ll develop empathy for your customers and surface insights for creating products and…

31 March A Leadership Pilgrimage Through Dickens’ London

Introduction Charles Dickens transformed personal adversity into timeless storytelling mastery, crafting narratives that reshaped Victorian society. For creative leaders, his journey offers a blueprint: how to harness struggle as fuel for reinvention. This walking tour merges Dickens’ physical London with The Hero’s Journey story model using archetypes to dissect leadership resilience. You’ll walk where Dickens walked,…