07 January Awakening the Entrepreneur Within

London, a global nexus of finance, culture, and innovation, stands as an ever-evolving metropolis where the past and future fuel extraordinary ventures. This dynamic city invites you to join a unique five-day Leadership Tour led by Peter de Kuster, blending his transformative Hero’s Journey framework with London’s iconic landmarks, startups, and cultural richness. This journey is dedicated…

08 January The Hero’s Journey in London: The Power of Your Story

In The Hero’s Journey in London we examine the way we tell stories about ourselves to ourselves — and, most important, the way we can change those stories to transform our business and personal lives. Your story is your life. As human beings, we continually tell ourselves stories — of success or failure; of power…

09 January The Hero’s Journey: Your Client’s Story

The Hero’s Journey: Your Client’s Story Book your journey by sending an email to theherojourneyquestionnaires@gmail.com It’s not just about a story of numbers, it’s about a number of stories. This story of Peter de Kuster focuses on how professionals can begin to move their practices toward the ‘Your Client’s Story’ model—where every product and service…

14 January The Hero’s Journey: Testdrive Your Dreamjob

The Hero’s Journey in London: Testdrive Your Dreamjob The Hero’s Journey Guide To Finding and Creating the Life and Work You Love   Yes, you can try your hand at the business of your dreams without risking your present job or business, your next mortgage payment, or your kid’s future. In Testdrive Your Dreamjob you will…

16 January The Hero’s Journey: Create Your Own Legend

Attention all creative professionals– even if your chosen profession is not the most traditional one, cultivating and growing a successful, financially rewarding career is still your goal. In “The Hero’s Journey in London”, Peter de Kuster provides you in this journey through London with stories of creative professionals of past and present with advice on…

22 January The Hero’s Journey: The New Storytellers

A Hero’s Journey with Peter de Kuster Introduction: London — The City of Stories and Imagination London is a city unlike any other. It is a place where history and innovation collide, where centuries-old traditions mingle with cutting-edge creativity. From the cobbled streets of Bloomsbury to the shimmering glass towers of Canary Wharf, London pulses…

23 January The Hero’s Journey: What is Your Brand Story?

Your brand story ― how it resonates in the public heart and mind―is your most valuable competitive advantage. Yet, few professionals really know how brand storytelling works, how to manage it, and how to use brand storytelling strategically. Created by Peter de Kuster this groundbreaking What is Your Story? seminar provides the illusive and compelling…

The Heroic Legacy: Your Story as a Bestselling Book

Introduction: Imagine your creative journey immortalized in a captivating book that not only shares your unique story but also becomes a powerful tool to attract clients, inspire peers, and build your legacy. With “The Heroic Legacy,” Peter de Kuster – founder of the Heroine’s Journey and the Hero’s Journey project transforms your experiences, struggles, and triumphs…

Online Hero’s Journey: Stories for Innovation

Stories for Innovation is at the heart of what Peter de Kuster is known for—human-centered storytelling. This seminar, an in-depth focus on the first phase of business storytelling, will ground you in the needs of the people you’re creating for. In this course, you’ll develop empathy for your customers and surface insights for creating products and…

11 March Leadership Tour Through Hitchcock’s London Shadows

“Master of Suspense: A Leadership Tour Through Hitchcock’s London Shadows” IntroductionAlfred Hitchcock’s journey—from a grocer’s son in Leytonstone to the “Master of Suspense”—reveals how leaders can harness fear, precision, and psychological storytelling to command attention. By walking his London, we explore the Hero’s Journey that shaped his genius: embracing constraints, mastering tension, and crafting indelible narratives. Hitchcock’s…