You need to look at what you want and do a checklist to make sure you are both motivated and willing to do what it takes to get it. You may talk to a few people for advice and check the ‘weather’ to see how stormy the ride may be and if it’s worth it…

Don’t wait until the last minute  I think it is a mind-set  Don’t buy, borrow  Your time is valuable  ASK FOR IT,  almost everything is negotiable  Know what prices are  Don’t be penny wise and pound foolish  Being a bit organized can save you money  Houses: Location, location, location  Previously Loved Cars.  Classic Cars.  …

Ask a creative person for a few ideas on how to promote a product and they will likely be able to quickly rattle off several clever concepts without much effort. Ask them how to promote themselves, and they will scratch their head and then begin pulling their hair out in frustration. Self promotion is one…

When someone is asked ‘who is your audience?´ and they reply ‘everyone’, you know they’re in trouble. It is impossible (and undesirable) to try to turn everyone into a customer or a client. THe smaller your niche, the less you have to spend on advertising and the more personal attention you can give. This kind…

Beyond the obvious ways to make the event a success (invite the right people – people who have supported you in the past or could be an ally in the future- and have food) there are some creative clues to an excellent event. Hold the event in an odd location. Come up with a strong…

Many talented and creative people struggle. The ones that make it have an intense desire to promote and succeed. An attitude that says ‘you can’t stop me’.  You do whatever it takes. Use your brain to get the word out.  It is called ‘sweat equity’ and the time and effort is an investment in you….

I’ll be completely honest. I have to force myself to get out and network. That will surprise some of the people who know me best, but like a lot of creative people, I am a loner by nature. I am my own best friend. But flying solo will get you only so far. You need…

Creative people can’t (and shouldn’t) try to go it alone.  If you want to cut the amount of time it takes to make it, then get a mentor. They can give you direction, steer you in that direction, and keep you on track and from crashing as you go donw the road that they have…

I hate to admit it, but for the most part self promotion is a popularity contest, and a strong following proves that you are marketable. In many cases, having a large fan base can be a deal maker (and if you don’t have one, a deal breaker).  Everyone knows that dedicated motivated fans will do…