London, a global nexus of finance, culture, and innovation, stands as an ever-evolving metropolis where the past and future fuel extraordinary ventures. This dynamic city invites you to join a unique five-day Leadership Tour led by Peter de Kuster, blending his transformative Hero’s Journey framework with London’s iconic landmarks, startups, and cultural richness. This journey is dedicated to awakening the entrepreneur within you—helping you to dream boldly, think strategically, lead courageously, and build a legacy that matters.
Drawing deeply from Peter’s seminal work, Awakening the Entrepreneur Within, this immersive experience activates four entrepreneurial archetypes: the Dreamer, the Thinker, the Storyteller, and the Leader. Each day focuses on an entrepreneurial dimension and key stage of the Hero’s Journey: Dream, Vision, Purpose, Mission, and Legacy, transformed into a cohesive narrative of leadership development mapped onto London’s legendary sites.
Day 1: Dream & Innovation Foundations at Tech City and Shoreditch
Start your personal Hero’s Journey where London’s future is being imagined every day: Tech City, the East London innovation hub. This vibrant neighborhood, where startups and global tech leaders collide, provides the perfect incubator for awakening the Dreamer within.
Activities include a welcome breakfast and introductions, followed by a guided tour of Tech City’s innovation centers. You will explore how entrepreneurs harness the power of vision and creativity to ask transformative questions: “What if?” and “Why not me?” Peter de Kuster will lead workshops and storytelling exercises designed to unlock visionary thinking and spark your entrepreneurial dream.
The day concludes with a group reflection session in Shoreditch’s creative spaces—one of London’s most culturally charged areas—infusing artistic rebellion and cultural energy into your entrepreneurial awakening.
Day 2: Vision & Strategy in the City of London and Canary Wharf
With your Dream awakened, day 2 guides you through Visioning and strategy—turning inspiration into executable plans. Visits to the City of London, the world’s leading financial district, and modern Canary Wharf immerse you in the heart of global commerce and large-scale leadership.
Peter will facilitate peer coaching and workshops focused on defining your Vision. You will craft a clear blueprint for your entrepreneurial future, emphasizing practical frameworks for business modelling, market positioning, and sustainable growth. Thinker exercises help you develop strategic foresight and decision-making skills in settings that inspire purpose and scale.
Lunch will be hosted at a business innovation hub with guest entrepreneurs sharing their journeys, providing real-world insights into moving from concept to impactful vision.
Day 3: Purpose & Meaning at the British Museum and Southbank
On day 3, the journey moves to the soulful dimension of Purpose—your entrepreneurial “why.” The British Museum’s fascinating narratives and the artistic vibrancy of the Southbank promenade set the tone for deep reflection on meaning beyond profit.
Through storytelling sessions led by Peter in the historic Great Court and interactive breakout groups on the Southbank, explore how your business can embody authentic values and social impact. The Storyteller archetype is activated here, learning to share your leadership message effectively and fostering community engagement.
Cultural experiences—including visits to galleries or theatre performances along the Thames—enhance your connection to diverse perspectives, fueling empathy and relevance in leadership.
Day 4: Mission & Leadership Action in Westminster and Embankment
Day 4 is dedicated to transforming Purpose into Mission and decisive Leadership Action. Westminster’s political and historical gravitas, combined with a workshop venue overlooking the River Thames, sets a powerful context for decisive leadership.
Workshops cover building operational plans, team empowerment, and leadership resilience. Peter coaches the group in systems thinking, innovation management, and overcoming challenges. A roundtable with business leaders underscores the realities of leading with impact in complex environments.
The evening concludes with a networking reception by the Embankment, inspiring connections with like-minded entrepreneurs and fostering community support.
Day 5: Legacy & Integration at Kensington Gardens and Natural History Museum
The final day invites deep reflection and integration in the serene Kensington Gardens and the inspiring spaces of the Natural History Museum. Here, you synthesize your entire journey—connecting your entrepreneurial Dream, Vision, Purpose, and Mission into your personal Legacy story.
Peter’s Golden Pyramid model guides the crafting of a lasting leadership narrative and roadmap. You participate in storytelling ceremonies that solidify commitment to your ongoing journey beyond London. The Natural History Museum’s evolutionary narrative mirrors your growth, offering powerful metaphors for transformation and future impact.
The tour concludes with a celebratory brunch, sharing stories and affirming new bonds forged through shared heroic journeys.
Benefits of the Leadership Tour in London
- Profound self-awareness and clarity on your entrepreneurial identity
- Strategic, actionable frameworks aligned with your leadership vision
- Enhanced storytelling skills to inspire and mobilize teams
- Increased resilience and confidence for navigating challenges
- Immersion in London’s entrepreneurial ecosystem and cultural heritage
- Access to a network of visionary leaders and entrepreneurs
- Personal coaching from Peter de Kuster, blending leadership, narrative, and innovation expertise
Detailed Itinerary & Timeline
| Day | Theme | Key Locations | Main Activities |
|---|---|---|---|
| 1 | Dream & Innovation | Tech City, Shoreditch | Welcome breakfast, innovation tours, creative workshops, reflection |
| 2 | Vision & Strategy | City of London, Canary Wharf | Vision coaching, peer workshops, entrepreneur talks, strategy design |
| 3 | Purpose & Meaning | British Museum, Southbank | Storytelling sessions, cultural engagement, leadership reflection |
| 4 | Mission & Leadership Action | Westminster, Embankment | Operational planning, leadership coaching, roundtable, networking |
| 5 | Legacy & Integration | Kensington Gardens, Natural History Museum | Legacy storytelling, reflective ceremonies, closing brunch |
Pricing & Registration
- Full 5-day course: £2,950 + VAT
- Early bird and group discounts available
- Includes workshops, breakfast, lunches, site visits, and materials
- Accommodation and dinners not included
- Sessions delivered in English
Register early to secure your place in this transformative London Leadership Tour with Peter de Kuster.
For inquiries and bookings, contact peterdekuster@hotmail.nl
This immersive program transforms leadership and entrepreneurship into a heroic journey of self-discovery, creativity, and purposeful action, all within the rich tapestry of London’s history and innovation landscape. Step forward to awaken your hero and inspire your world.
The Hero's Journey in London 