Chief Financial Officer

This guide will change your life. I know that is quite a claim, but I assure you that it is not false advertising and there is no bait-and-switch. This is the real deal. Most books that you have read on this subject were probably okay. Maybe you read them and said, ‘that is nice’ and went back to your old ways. I promise this guide is different – better. No matter where you are – swimming in money or drowning in debt – you will learn a lot about what it takes to achieve financial and creative freedom. You will also learn how to protect what you have got.

  • Many creative people (including myself) have ignored this important area of our lives for far too long and have picked up some bad habits that have hindered our ability to get a handle on our finances.  Where have the myths we tell ourselves about money gotten us? By ignoring this important part of our lives, it has atrophied. It is okay, it can be rehabilitated with some financial therapy and we can gain that (financial) flexibility again. Call it freedom of movement. If you can stretch your thinking, you will have the ability to do what you want, when you want, how you want. Like all therapy it takes time, and there may be some physical pain as well as some emotional baggage to work through, but in the end we are soooo much better off for having gone through it.
  • Maybe we don’t have the same skills that left brainers do that makes managing money seem like a second nature to them. Our makeup is certainly different, and better, and we may never come to like bookkeeping, billing and budgeting, but like any business (and we artists are in business, like it or not), letting these things go leads to chaos. When it comes to managing money, chaos is bad. So we can work with our strengths, overcome our weaknesses, and become better money managers. It is not only possible, it is going to happen.
  • It is hard to watch others make millions, buy new homes, take exotic vacations, and live their dreams while we are making barely any money from our art. We resign ourselves to the fact that our parents were right – becoming an artist is a hard way to make a living, we are destined to be destitute for the rest of our sorry lives, only a fortunate few ever make a living from their art, and the rest of us have to struggle to support ourselves. We wallow in self pity, feeling helpless and frustrated. OR we see ourselves as that exception to the rule, the one that fights through and uses that frustration to get fired up and focus on our finances until we break through and make it. Tired of being a charity case, we decide ‘I´m going to run my life like a for profit enterprise and I’ll show them. You become the Chief Financial Officer of your highly successful corporation called YOU, Inc. You start to pay attention to costs. You know that no business (and no individual) can survive for long without making money and making profit on that money. So you seek out ways to make more spend less and invest the rest. You start to see your balance sheet shift from red to black. Then you can quit your dreaded day job and pursue your art full time. Once that happens I doubt you’ll want to go back to being bankrupt.
  • You aren’t screwed up after all. Yes, you’ll have to work through feelings of fear (fear of making money and being a sellout and fear of what to do with the money you made so you don’t lose it) but I know you can do it. If you don’t you will forever be controlled by a lack of money, and your creative career will never really get off the ground. Because rich or poor, there are some powerful forces that try to pull you away from making and managing money correctly. That’s why this guide shows you how to get in touch with your dreams and desires, because they are even more powerful. They can keep you from getting sidetracked and screwing up. I look at this guide not as a guide about finances as much as a guide about having a dream and then figuring out a way to finance it. Weneed to find comfortable ways to get it so we can have what we want, which isn’t really money per se but, rather, what money can buy. Am I right? Don’t you want peace of mind, less stress, some kind of security, less work and more time, and complete creative freedom? To earn your living (and a good one) at something that you would do for free but don’t have to because people want to pay you to do it – and pay you well? A life where you are happy and living in harmony with your entire being. A life you are proud of. A sense of contentment and a permanent grin on your face.
  • Having some money and being able to manage it (and save some) does produce freedom of the mind, spirit and creative soul. Money is also power. It allows you the time you need to create great work AND promote it. The struggle of the starving artist is no way to live. Being desperate and on the brink of financial disaster all the time takes a toll on you, whether you believe it or not.  I’m not saying you have to be a money grubber. Just that you decide what level of comfort you want to live and then find ways to maintain that lifestyle.  No matter what your aim, your target will be out of range unless you manage your money more effectively. When you get a handle on your finances, your dream goes from fuzzy to clear and you realize you can hit it.
  • The first step is to acquire a money story. A story that there is enough money to go around and that some of it is earmarked just for you. That it is yours for the taking and that you aren’t stealing it – no guilt. You must believe that opportunities to make money will present themselves. I have noticed that people with money don’t worry about having enough money. They believe they are entitled and somehow it comes to them. It is really story over money. Once you harness and focus your story, talent, energy and creativity and set your mind to something it can be done. It is just a matter of making it more of a priority.

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