Your prices say a lot about you. It is how people perceive the quality of you and your work. It’s the image. Low prices make you seem second rate. You can always come down from higher fees, but it is hard to go up. You can give discounts if people are willing to pay cash or your full fee up front. Moeny indicates your value in many creative professions. The more you make the more respected youa re, and strangely, the more work comes your way. Weird, but true. More money means you can choose meaningful work and walk away from projects that don’t push your buttons, or you can pass on poor paying clients. Don’t price yourself out of the market, either. Stay competitive. What is fair market value for comparable work?
When people complain about price, demonstrate how what you can do boost their bottom line. If you really hate discussing money then maybe an agent or manager can negotiate the deal for you. Agents can get you more than you usually get for yourself.