Ask a creative person for a few ideas on how to promote a product and they will likely be able to quickly rattle off several clever concepts without much effort. Ask them how to promote themselves, and they will scratch their head and then begin pulling their hair out in frustration. Self promotion is one of the most difficult things a creative person must do. It is also the most crucial.

What separates the successful creative person flush with fame, fortune and a rewarding career from the struggling artist? It is not talent or luck. It is the ability to promote themselves and their work that gets them the exposure needed to stand out from the crowd and make it big – whether they are an author, actor, artist or accordion player. Self promotion is the key to success as a creative person.

When you take a look under the hood to see what makes us tick, it is easy to understand why self promotion is a common problem for creative people. For instance  right brainers (creative people) have a notoriously short attention span, and most books about marketing and self promotion are incredibly technical and boring. This guide changes that by being solution oriented, relevant and fun to read – anything but boring. It is full of entertaining (and educational) stories without all that marketing mumbo jumbo you find in many of the other books on the subject. This guide is written specifically for the right brained, creative person who desperately wants to know how to promote himself and his work, even if that means you work in the corporate world and want to know how to get noticed and get ahead.

Creative people want to create. Many feel that promotion is both a waste of time and beneath them. Self promotion can be a creative endeavor and this guide discusses how to make this necessary evil both honorable and easy.  You will read about fresh, creative, offbeat and cost effective ways to promote yourself. If you maximize your creativity and craftiness, self promotion can be a right brained affair. This guide shows you how to do just that.

Most creative people are divergent thinkers – their minds skip from one new idea to the next, tending to wander. You can take this right brain trait and use it to make self promotion feel more natural.  Being able to juggle several things at once can be a tremendous asset when it comes to promotion. We’ll discuss working in short bursts and easily switching off from one promotional idea to another while making sure your efforts support and feed one another.

Often, the highly creative person will find it challenging when it comes to communicating and translating what they do. This guide not only helps you to clarify what you do, but also shows you how to articulate it to othes in a sound bite of way. This kind of focus helps the multitalented creative person explain what they do clearly and concisely, which is vital to any promotion.

Emotion plays a key role in almost all creation, but it can get in the way of promotion. Rejection in the form of poor reviews, bad press, and a lack of support from a publisher or record label can be devastating. We’ll discuss how to detach and distance yourself from what you do to survive and thrive, even when it seems like the world is against you.